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A ‘Playground of Wonders’ for The Shop at Bluebird

We’ve created an eclectic, whimsical space for The Shop at Bluebird’s new Covent Garden store.

Dalziel & Pow
By Dalziel & Pow
Posted 08. 03. 2018
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The Shop at Bluebird is relocating from Chelsea to the historic Carriage Hall on Covent Garden’s Floral Street, bringing an eclectic, whimsical ‘Playground of Wonders’ to its new neighbourhood.

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Opening in Spring 2018, this 15,000 sqft oasis will offer up inspiration, escapism and hidden gems amid spectacular décor, including a triple-height day-lit atrium. Customers can browse two dedicated retail floors and a large restaurant on the upper floor.

The 19th century Grade II listed Carriage Hall is situated in a regenerated quarter of Covent Garden and provides the ideal home for The Shop at Bluebird’s new London address – following on from its inaugural store on the King’s Road, which for 10 years has been curating unexpected fashion, art and beauty finds. The Floral Street building has been recently converted from office use to create a unique and impressive retail space.

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We drew on the rich heritage of the Carriage Hall, embracing the original architecture, archways and beams. Elements representing the building’s Victorian architecture have been boldly interwoven with the Art Deco style of the King’s Road venue: draped curtains, rich velvet textures and ornate patterns meet geometric shapes and sweeping curves.

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Given the understated, subtle design of the façade, the interior by contrast makes a dramatic impact. Capturing the creative, free-spirited essence of the brand, specially commissioned artworks meet antique found furniture and lush greenery for a warm, welcoming and quirky effect. In contrast to traditional luxury retail experiences, this store offers contemporary democratic luxury and an open, inviting, generous and engaging experience.

Jigsaw will relocate their existing Long Acre store into Carriage Hall to complete the offer.

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“For the past 12 years, The Shop at Bluebird has been London’s best keep secret. A place to shop for luxury fashion, contemporary art and industry favourite beauty brands in a setting unlike anywhere else in our city,” explains Claire Miles, Head of The Shop at Bluebird. She goes on to say, “Our success story until now is the foundation of our new home in central London, where we’ll be creating a whole new chapter for the brand and taking experiential retailing to another level.”

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David Dalziel, Creative Director at Dalziel & Pow, said: “The Shop at Bluebird, Carriage Hall, Covent Garden is one of those rare opportunities in retail design – a great site and a brave client who can see the potential in creating a benchmark retail experience. The premium brand offer of The Shop at Bluebird is a potent one, helped by the landlord’s ambitions to re-generate the previously quiet ‘back streets’ of Covent Garden. This can become the ‘must-see’ fashion lifestyle store in London,” he added.

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