We’ve designed a new pop-up space for Crabtree & Evelyn which is dedicated to trialling and developing new ideas, ahead of future store openings.
The temporary site on the Kings Road, London will focus on testing a new flagship concept for Crabtree & Evelyn, ‘The Botanist Home’.
Inspired by English heritage with a contemporary twist, the concept has a quirky domestic feel and an enhanced focus on product storytelling and exploration. Key features of the pop-up include:
Crabtree & Evelyn plans to take the learnings from the test store and fully develop the concept for future store openings. Check back for updates.
Once again we will be exhibiting and presenting at EuroShop.