New Crabtree & Evelyn pop-up offers a taste of what’s to come

We’ve designed a new pop-up space for Crabtree & Evelyn which is dedicated to trialling and developing new ideas, ahead of future store openings.

The temporary site on the Kings Road, London will focus on testing a new flagship concept for Crabtree & Evelyn, ‘The Botanist Home’.

Inspired by English heritage with a contemporary twist, the concept has a quirky domestic feel and an enhanced focus on product storytelling and exploration. Key features of the pop-up include:

• Interactive digital touchpoints
• A dedicated fragrance area
• New communications hierarchy
• Product testing clusters, encouraging customers to sample products
• New lighting system
• Central, integrated service desk