Chloé - 'See with optimism'

Our interactive & playful brand activation for the launch of Chloé’s sunglasses collection which references the brand’s “See with Optimism” campaign, with its authentic message of positivity and empowerment.

Behind a mirrored screen, paint brush strokes reveal the different Chloé women, interpreted by artist Cecilia Carlstedt, who gave their name to each model of sunglasses. By trying a pair of glasses, the mirror ‘draws’ the customer's face - using face recognition and a custom program – in the same artistic style and follows their movements, revealing the Chloé women they are.

We worked in partnership with artist Cecilia Carlstedt and developers Variable.io to bring our creative vision to life.

Read and see more about this innovative project, including the full project video here