BrandBox at RetailEXPO 2019

For this year’s RetailEXPO, we created the BrandBox and gave visitors the chance to construct their own vision for their ideal brand experience.

Dalziel & Pow
By Dalziel & Pow
Posted 09. 05. 2019
Retailexpo cover

For this year’s RetailEXPO, we created the BrandBox – a customisable, immersive experience.


Our BrandBox gave visitors the chance to get creative and construct their own vision for their ideal brand experience. Inside the box was a plinth with dials and sliders, each representing an important ingredient of an engaging brand. Users played with the dials and sliders to select how they prefer a brand to behave. As they did this, their surroundings changed – colours, patterns, and sounds were altered, making a brand experience unique to them and their tastes. Afterward, visitors could print out their creation and take home a personalised postcard.

Brand Box 22 of 97 e1557391260885
Brand Box 81 of 97 e1557391550880
Brand Box 63 of 97 e1557392037548
Brand Box 85 of 97 e1557391799350

We had a great time at RetailEXPO and we hope all of the visitors to our stand enjoyed crafting their own experience!

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon