For this year’s RetailEXPO, we created the #BrandBox – a customisable, immersive experience.
Our #BrandBox gave visitors the chance to get creative and construct their own vision for their ideal brand experience. Inside the box was a plinth with dials and sliders, each representing an important ingredient of an engaging brand. Users played with the dials and sliders to select how they prefer a brand to behave. As they did this, their surroundings changed – colours, patterns, and sounds were altered, making a brand experience unique to them and their tastes. Afterward, visitors could print out their creation and take home a personalised postcard.
We had a great time at RetailEXPO and we hope all of the visitors to our stand enjoyed crafting their own experience!