Events

BrandBox at RetailEXPO 2019

For this year’s RetailEXPO, we created the BrandBox and gave visitors the chance to construct their own vision for their ideal brand experience.

Dalziel & Pow
By Dalziel & Pow
Posted 09. 05. 2019
Retailexpo cover

For this year’s RetailEXPO, we created the BrandBox – a customisable, immersive experience.

Box

Our BrandBox gave visitors the chance to get creative and construct their own vision for their ideal brand experience. Inside the box was a plinth with dials and sliders, each representing an important ingredient of an engaging brand. Users played with the dials and sliders to select how they prefer a brand to behave. As they did this, their surroundings changed – colours, patterns, and sounds were altered, making a brand experience unique to them and their tastes. Afterward, visitors could print out their creation and take home a personalised postcard.

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We had a great time at RetailEXPO and we hope all of the visitors to our stand enjoyed crafting their own experience!

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