Press

Banking for a new era - Zürcher Kantonalbank

Our partnership continues with Zürcher Kantonalbank as we reimagine the retail banking proposition, and launch their flagship “Branch of the Future'' experience.

Dalziel & Pow
By Dalziel & Pow
Posted 21. 07. 2022
Konzeptfiliale Winterthur Boutique Bar

We’re excited to share news of our continuing partnership with Zürcher Kantonalbank, to reimagine the retail banking proposition and experience, which now sees the most recent launch of their flagship “Branch of the Future'' experience in Winterthur. This flagship follows the success of the ‘test and learn’ pilot that opened in early 2020 in Stettback, near Zurich, which helped inform the thinking and design for the flagship experience.

Dalziel & Pow and Zürcher Kantonalbank have been working together to reimagine the ‘Banking Experience’, with the development of a new strategic vision in response to the evolving customer needs and aspirations, the growth of digital platforms and tools, and the decreasing relevance of traditional ‘sales-led’ advertising and marketing.

Konzeptfiliale Winterthur Beratung mit interaktiver Projektion II

At D&P, we believe a brand experience is not just one big, isolated moment, it is everything that connects a brand with its customers - it’s a total ecosystem. The brand experience as a whole is made up of a series of collective interactions, both big and small, and is greater than the sum of its parts. From brand positioning, identity and storytelling to digital platforms, services and spaces, every component matters.

We worked with Zürcher Kantonalbank to redefine the brand and its experience through our Brand World framework, which is the brand ecosystem made up of six pillars: Purpose, Personality, People, Place, Process and Product, with the belief that the most engaging brands deliver on all six. These are the brands that customers want to spend their time with, and money on. They’re the brands that thrive in the new economy.

Konzeptfiliale Winterthur

This newly defined strategic vision diverts from conventional transactional banking and sales driven marketing. Instead, the focus shifted onto a new experience that exists to inspire personal progress and financial wellbeing, helping people feel inspired and motivated about their future – from saving and investing, to progressing in life, work and business. And developing a new branch experience has been the key component of this shift. The strategy required the branch to transition from purely transactional to a versatile experience for personal progress and financial wellbeing by bringing together the benefits of physical, digital and human experience.

Konzeptfiliale Winterthur Boutique I

“We take customers on a journey to experience banking in a new way." Susanna von Känel, Project Manager Zürcher Kantonalbank “In addition to the even more convenient way of carrying out everyday banking transactions, everyone can look forward to new points of contact with the bank: in the forum we offer events on topics such as housing, finance and careers. We also help with entry into the digital world with workshops. We have also put together an entertaining program for families and children. Not interested in events? Then the bar is the ideal place to recharge your batteries and start your own projects.”

Konzeptfiliale Winterthur Forum III
Konzeptfiliale Winterthur Zürimat

Related Stories

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon