Boss Dubai

Great to see this new flagship in Dubai, and our concept for Boss which first launched on Oxford Street in 2022 continuing to develop and land in key locations across the globe.

The concept we initially created reflects the brand’s new creative direction, aimed at the millennial shopper, better telling the brand’s stories and inspiring more ways to connect and wear the brand. You can read more about this here https://lnkd.in/eWDmmvm2