Jess Jones

Next-gen grocery: Elevating the supermarket experience

We’ve been exploring how grocery brands can use digital tools, experiment with different formats and excite the senses in order to enhance the customer experience.

By Jess Jones

Posted 05. 11. 2020

Opinion

Finding balance during the COVID crisis

As we settle into this new pandemic era, brands are reassessing their own purpose and helping consumers to adjust to new ways of living and working.

By Jess Jones

Posted 02. 11. 2020

Opinion

Reframing the healthcare experience

With a heightened focus on health & wellbeing during the pandemic, we've been thinking of ways for brands in the healthcare space to better connect with their audiences. And not to forget the imminent launch of Amazon Pharmac...

By Jess Jones

Posted 30. 10. 2020

Opinion

How can brands take a more active role in elevating the fitness experience?

We've been exploring how brands can tune into rising fitness and wellness trends to connect with consumers at home, in-store and out & about.

By Jess Jones

Posted 23. 09. 2020

Opinion

Experiences We Love - August 2020

Inspired by our #CreativityWins campaign, this month's roundup of experiences we love includes Selfridges' new Project Earth initiative, Burberry's innovative social retail store, and an Italian-inspired jewellery and restaur...

By Jess Jones

Posted 27. 08. 2020

Opinion

How to get closer to your audience with innovative brand experiences

We explore three local format strategies - walk-to, drive-to and on demand - to help brands thrive in a new era where thinking and acting locally reaps rewards.

By Jess Jones

Posted 07. 08. 2020

Opinion

How everyone can win when we design for the most vulnerable

By designing for the overlooked and underserved, the overall brand experience can be raised for everyone. We take a look at how.

By Jess Jones

Posted 10. 07. 2020

Opinion

Why does socially distanced queuing have to be boring?

If we could wave a magic wand, how would we transform the queuing experience for the better? #CreativityWins

By Jess Jones

Posted 25. 06. 2020

Opinion

5 interesting innovations in retail banking

Banks are discovering new, meaningful ways to serve and engage customers - here are five key trends we've spotted that are revolutionising the banking experience.

By Jess Jones

Posted 29. 05. 2020

Opinion

Experiences We Love... At Home

This month, we've switched up the format to celebrate the helpful, meaningful and inspiring experiences we love from the safety of our own homes.

By Jess Jones

Posted 29. 04. 2020

Opinion

Brands giving back in an era of uncertainty

We find ourselves in a strange and worrying time. But there are brands out there who are spreading some joy by rethinking the role they can play in people's lives and finding new ways to connect.

By Jess Jones

Posted 09. 04. 2020