I lead a team of graphic designers with in-depth knowledge of branding, packaging, in-store communications, environmental graphics and art direction. Since my first job in retail I’ve had an interest in how brands run, what they look like and interact with people. I enjoy both the challenge of adapting and evolving an existing brand identity and language and also creating one from scratch. Since being at D&P (now for over 12 years), the job has taken me all across the world from China to Istanbul and Chile to India which has given me valuable experience in different cultures and design styles. I’m forever photographing signs and store displays (even on holiday) for inspiration and often get a strange looks as I do.