Continuing our work with Oasis, the latest store concept sees food and beauty offers added to the fashion mix, creating a day-to-night lifestyle destination. The expanded proposition incentivises customers to spend time in store, enjoying hair and nail treatments in the beauty salon, Pin & Polish, or meeting friends for a cocktail or coffee in the café-bar, Saucer & Spritz.
Tottenham Court Road, London; November 2015
Established in 1991, Oasis is a contemporary British women's fashion brand with 300 stores throughout the UK and Republic of Ireland, and 96 locations across 27 countries in Europe, Scandinavia, the Far East, Middle East, Mediterranean and South America.
Pin & Polish offers manicures, pedicures and hair styling in an inviting domestic setting with dragonfly wallpaper. Both spaces feature the sort of unexpected quirky details that have become a hallmark of the House of Oasis – from gilded pineapple lamps in Saucer & Spritz to a toy mouse with a bottle of nail polish in Pin & Polish.
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