A dynamic, digitally integrated ‘auto boutique’ for new car retailer Rockar Hyundai. Doing away with pushy salesmen and out-of-town showrooms, this shopping centre store lets customers browse, book test-drives, or even buy on a central touchscreen table, with or without the help of ‘angels’ (advisors who aren’t on commission).
Bluewater Shopping Centre, Kent, UK; October 2014
Rockar was formed in 2011 to develop an easy and flexible alternative to buying and owning a car. Launching in partnership with Hyundai, the omnichannel concept is unprecedented in the UK automotive industry, reflecting the way in which consumers’ now research online and jump between channels on their shopping journeys.
Meanwhile, test-drives, servicing and collection are operated from a scaled-down version of the store conveniently located in the nearby parking area.
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