Italian lighting company Reggiani marked a new chapter ahead of its 60th anniversary with a fresh new brand identity and positioning. Under the banner ‘The Illumination Collective’, our brief covered a logomark, brand colours, typeface and tone of voice – all of which were applied across key touchpoints, from products and buildings to online. A bespoke animated film was also created for use online and at events, communicating Reggiani’s new voice and branding.
Global branding; March 2016
Headquartered in Italy, Reggiani transforms spaces and experiences with light. It’s a forward-thinking community of lighting experts bringing cutting-edge technical performance and pioneering ideas to its clients. Reggiani’s solutions are used around the world, in hotels, retail stores, places of worship, exhibitions and offices.
Reggiani launched its new identity at the prestigious trade show Light + Building 2016 in Frankfurt. We designed the brand pavilion to position Reggiani as a pioneering lighting brand as well as showcase new products, and visualise the transformative effect of lighting design on spaces and experiences. Individual products are showcased on gallery-style plinths and brought to life through digital animations, while a beacon-like projection screens the bespoke brand film to visitors.
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