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Jaguar Land Rover has become the latest car brand to join Rockar’s pioneering approach to automotive sales, opening a new digital showroom in Westfield Stratford City. This is the third Rockar store we’ve developed, the first for Jaguar Land Rover.  

Where, When

Westfield Stratford City, London; October 2016

About the client

Rockar was formed in 2011 to develop an easy and flexible alternative to buying and owning a car. Launching in partnership with Hyundai, the omnichannel concept is unprecedented in the UK automotive industry, reflecting the way in which consumers’ now research online and jump between channels on their shopping journeys.

A bit more detail

Initially launching in 2014 in collaboration with Hyundai, Rockar’s customer-first concept demystifies car buying, placing ‘showrooms’ in central shopping hubs that blend the best of online and offline retail. Interactive touchscreen tablets allow customers to browse the product range independently, book test drives or even buy a car in a matter of minutes. There’s less emphasis on the hard sell that consumers usually associate with visiting a car dealership, instead visitors are allowed the space and time to learn about the brand at their own speed.  


The store is defined by zones, tailored to different stages of the customer journey. A gallery-style ‘white box’ entrance displays a regular rotation of cars to attract passers-by, and then the ‘create’, ‘educate’ and ‘inform’ zones cater to all aspects of buying a car, from browsing and consultation to choosing bespoke finishes. Inherently flexible, the space has sliding walls that open up behind-the-scenes areas, ideal for hosting private viewings and VIP launches.

More projects

5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117

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