Alongside working on the store concept for Jigsaw's Duke St Emporium, we created a brand identity. Eclectic, light, fresh, contemporary and bold were the buzzwords, reflecting the brand’s support of emerging artistic talent. It also needed to celebrate and enhance the traditional details of the 55 Duke Street building.
Duke Street, London; May 2014
British clothing retailer Jigsaw has long been associated with eclectic style and championing up-and-coming creatives. Our work on its ambitious London flagship spanned interior design, identity design, packaging, print collateral, environmental graphics, signage and sourcing artists.
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