Oasis debuts innovative social offer in new flagship

We’ve worked with Oasis on the launch of its new central London flagship concept store featuring the brand’s first ever hair and nail art bar and in-store café on London’s Tottenham Court Road.

The latest in our four-year collaboration with the fashion retailer, the innovative day-to-night proposition incentivises customers to spend longer in-store and experience more, being pampered in the beauty bar or meeting friends in the in-store café and Prosecco bar as well as shopping the fashion offer.

Spanning 3,200sqft of retail space and two floors, the interiors build on the ‘House of Oasis’ concept inspired by the dream home of the quintessential Oasis customer.

‘Saucer & Spritz’ is a coffee to cocktail space reminiscent of a Georgian courtyard complete with mismatched seating. Offering breakfast, lunch and afternoon tea, customers can relax at the mezzanine level café or outside on the ground floor terrace. At 3pm tea saucers turn to coupe glasses – a revolving backdrop behind the bar helps transform the space from day-to-night, as the venue stays open until 10pm.

The ‘Pin & Polish’ beauty destination offers manicures, pedicures and hair styling in an inviting domestic setting, with soft seating and a bold, dragonfly patterned wallpaper.

Both feature the quirky elements and hidden details that have become a signature of the ‘House of Oasis’ concept – from the pineapple shaped lighting in ‘Saucer & Spritz’ to a mouse pinching a bottle of nail polish in ‘Pin & Polish’.

Hash Ladha, Oasis COO, comments; “In addition to our extensive, multi-million pound refit programme across the country, we are delighted to be launching a central London flagship store on Tottenham Court Road. Featuring an innovative shopping environment, the concept store includes many unique elements for Oasis. The new café and beauty area are designed to give our customers a complete shopping experience.”

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