We’ve created a community-focused concept for Nationwide, the world’s biggest building society, to revitalise local branches across the UK.
Humanity, openness and connectivity are foremost in the new Nationwide spaces. They’re designed to help consumers with their financial wellbeing and are sensitive to the unspoken anxiety and stress around managing money. Integrating physical and digital connections to reflect the changing banking landscape, the design allows consumers to choose their pace and level of interaction with four clear service zones: Conversation, Convenience, Community and Consultation.
Our concept builds on the Nationwide mission, to build a society nationwide. It reflects Nationwide’s role a trusted membership that always lobbies for the right thing for its members and for all. Nationwide continues to invest locally, striving to serve people in different UK communities.
The interiors have a homely, eclectic feel divergent from the ‘office’ aesthetic of traditional banks. Domestic furniture – think classic midcentury furniture such as Ercol and Anglepoise – greenery and natural textured surfaces build this sense of warmth and welcome. Exposed brickwork was chosen for its symbolic value, linking back to houses and property; Nationwide provides 1 in 4 mortgages in the UK and is the UK’s highest-rated for customer satisfaction.