We recently teamed up with SVP to support Fashion Targets Breast Cancer’s 20th anniversary. We were delighted to take on the pro bono project of branding Mono Switch, SVP’s new collection in collaboration with TV presenter Antonia O’Brien.
The Mono Switch logo subtly mimics the two-tone rings featured in the collection, which are in turn inspired by Fashion Targets Breast Cancer’s monochrome target emblem. We designed a second logo for the collaboration which incorporates Antonia O’Brien’s personal signature with SVP’s brandmark.
The branding will be used across marketing collateral and retail spaces for the collection. We also created packaging for Mono Switch jewellery.
Fashion Targets Breast Cancer was originally founded by designer Ralph Lauren with the intention of galvanising the world of fashion as a force against breast cancer. The campaign will receive 30% of sales.