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Mamas & Papas expands retail concept with new Glasgow Fort store

Mamas & Papas takes the next step in redefining nursery retail with a new millennial parent-focused store in Glasgow Fort.

The Mamas & Papas Glasgow Fort facade

A set in the nursery retail concept

Building on the success of its award-winning Westfield London retail concept, the Glasgow Fort store emphasises bespoke service, interactivity and community across 466 sq m of retail space.

The baby clothes area

In a layout zoned into ‘worlds’ based on new parents’ key shopping missions, the popular categories of Baby Fashion, Home, Service, Gifting and Travel are now joined by a Maternity offer.

The nursery retail interior

This features skincare designed in partnership with natural beauty brand Bloom and Blossom, stylish lounge and sleepwear, as well as pregnancy pillows, sleep sprays and comforters – all designed to help mum and baby get the best night’s sleep.

The playful tone of voice

The store also boasts an athleisure clothing line for mums-to-be designed in collaboration with cult fitness studio, Frame. Frame will also be hosting pre and post-birth exercise classes, enhancing the community centre feel.

Press coverage:

Retail Focus 

Alu Mind 

Retail Design Blog 

Read more about our Mamas & Papas concept here.

5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117

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