Pockets of play
Portuguese brand Zippy sells clothing and accessories for children aged 0 to 14, with a strong emphasis on design, innovation and value for money. They came to us with a brief to invigorate their store environment, capturing the imagination and creativity of children whilst inspiring and facilitating the adults’ needs.
We created an entertaining and inclusive shopping experience filled with ‘pockets of play’ to up for the fun for children in-store. We designed three interactive installations: the Sound Poster, Balloon Dispenser and Fun Receipt. Our Digital, Graphics and Environments teams worked closely to ensure the installations complemented the store concept we created as well as the met functional and hardware restrictions.
A big mouth mural reflecting Zippy's playful side doubles up as a balloon dispenser, blowing up colourful takeaways for each child who visits the store.
This screen-printed wooden panel uses conductive ink to trigger sounds when touched and acts as a great boredom-buster for younger shoppers. It stars a cast of original characters who respond to touch with their own unique noises.
Another giant mouth mounted on the cash desk prints out receipts for kids to grab and take home - a much more exciting experience than the usual end-of-purchase handover.
The receipts feature colour-in characters, mazes and games for children to enjoy back at home once the store experience is over.
Cute characters created in line with Zippy's branding are brought to life with animations, popping up on screens around the store for children to discover.
Friendly messages around the store help guide customers, with a bouncy typeface and Zippy's new characters giving all communications a sense of lightheartedness and joy.
“ [A] brilliant example of innovation in the store space. This concept reinvents the space in a captivating way, promoting values such as fun and interaction of adults and children through digital media.” Popai Judging Panel