John Lewis

Engaging generations

John Lewis
What we did:
Research & Insights, Customer Experience Strategy, Communications Design, Format Development, Retail Design
Retail Week

The Challenge

John Lewis is a long-standing fixture of the British high street with 150 years’ heritage. We’ve worked closely with John Lewis over the years on a number of exciting projects, evolving the brand as it navigates shifting retail landscapes.

JLP store design

The Solution

From planning and designing boutique stores to reimagining departments and crafting a suite of communications, we’ve created branding and spaces with distinct identities, successfully positioning John Lewis as trusted experts within the market.

The boutique department store

John Lewis debuted a new model in Exeter in 2012. Half the size of its usual destinations, the 65,000 sqft store still offers John Lewis’ whole range through slick showrooms where digital terminals allow customers to buy online. Products are grouped into shops-in-shop, giving the feeling of a series of boutiques. The concept has also been replicated in other cities.

Departmental development

We redesigned key departments to emphasise the brand’s service and style credentials, creating a series of contemporary spaces with more intuitive navigation and distinctive identities.

Kids Department

Play and practicality come together in the new children’s department which flows around the fourthfloor of the Oxford Street store. Shoppers are taken through the different product zones, from fashion to nursery to toys and crafts, each with their own unique design and merchandising method. There are useful features such as internet terminals where customers can search for and order uniforms for specific schools. There’s fun to be had too – an oversized magnetic book allows kids to compose their own story.

Womenwear Department

The concept elevated the department and encouraged a sense of discovery, creating an intimate and unique feel for each section whilst still using the drama of the large space. Gone are walkways and obvious signage; instead, bold fashion imagery and architectural elements signpost each zone, including a gold backdrop for the Designer Room and bleached timber for the Denim department.

Consumer Electronics Department

Through a reimagined brand environment, clearer product presentation and emphasis on service proposition, our Westfield concept boosts John Lewis’ credentials within the Consumer Electronics sector. Natural materials are used throughout the space to create a warm, contemporary environment, helping shoppers see how the tech will look like in the home.

JLP1351 H


Retail Week Interiors Awards 2017
Best Department Store of the Year
Retail Week Interiors Awards 2013
Best Large Format Store category winner
Drapers Awards 2013
Store Design of the Year
Popai Awards 2013
Flagship & Store category winner
VMSD Renovation Competition
Department Store category winner

What our client says

The concept of a flexible department store format allows us to target developments that may not have been seen previously as viable.” Kim Morris
Head of Retail Design, John Lewis

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street

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