- Client:
- What we did:
- Research & Insights, Customer Experience Strategy, Communications Design, Brand Spaces & Workspace, Format Strategy
- Where
- Across the UK
The Challenge
In 2017, Google announced an altruistic initiative to help 100,000 people in the UK find a job or grow in their career by offering free digital skills in over 200 towns and cities. To do this, they needed the right space. We were brought in to help create several Digital Garages.
The Solution
The Digital Garage offers training across a broad range of computing topics and these services are available for all - from those who have absolutely no digital skills, to professionals wishing to enhance their careers with more advanced knowledge such as online marketing or even coding. We designed a welcoming environment focusing on face-to-face interaction and created a suite of communications to support Google’s inclusive message.
A space that adapts
The environment is fully flexible and adaptable for different locations and store sizes. The modular framework features vibrant pegboard panels that create spaces to accommodate any combination of one-on-one conversations and small workshops.
Local touches
On the pegboards, brand content is mixed with large-scale graphics and products inspired by the store’s locality, making the Garages feel relevant, approachable and fun.
Open and inclusive
Transparent sliding screens in Google's trademark colour palette replace traditional physical barriers to create a sense of privacy while retaining the store's open atmosphere.
Breakout spaces
The Garage has multiple seating areas that students can use freely, creating a drop-in atmosphere where everyone is welcome to chat to digital experts.
Community events
The flexible space can accommodate larger groups for talks and community events.
