Google

Defining a new service that delivers digital empowerment for all

Client:
Google
What we did:
Research & Insights, CX Strategy, Customer Journey Mapping, Touchpoint Innovation, Digital Interaction Design, Communications Design, Format Strategy, Pop-up, Retail Formats Design, Brand Spaces & Workspace

The Challenge

In 2017, Google announced a new initiative - Digital Garage, with a mission to help 100,000 people in the UK find a job or grow in their career by offering free digital skills in over 200 towns and cities. They came to D&P to help realise their vision for a brand experience that inspires and supports customers in reaching their full digital potential.

Google Garage 1

Our approach & solution

To define how the brand and its vision should translate into a physical experience, we undertook a series of workshops to uncover key insights and unpack how Google Garage should function, look and behave to engage and support with all ages, abilities and confidence levels.

Key insight: Google has a role and responsibility to ensure everyone, regardless of age, ability and ambition reaches their full digital potential in life, and with the brand.

We designed a welcoming, fully flexible environment focusing on face-to-face interaction to support a wide variety of activities - from one-on-one coaching and small workshops to group presentations.

The Garage is designed to feel open and welcoming to engage with communities and encourage a drop-in atmosphere where everyone is welcome to chat to their digital experts. Storytelling and communications throughout bring tactility in a digital world and highlight local connections and human stories - putting customers, at ease.

Strategic shift: From online service provider to face-to-face digital coach

GOO0013 XL2

What people are saying

Even walking past the shop attracted my attention. I felt cool just walking in to find out what Digital Garage was all about.” Geneve Corion
Google Garage Student

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street
London
EC1R 4RG

Related Projects

arrow-down icon arrow-left icon arrow-right icon back icon button-box_2_blocks icon button-box_3_blocks-c icon button-box_3_blocks-d icon button-box_3_blocks-stacked icon button-box_3_blocks icon button-box_4_blocks icon button-box_5_blocks-alt icon button-box_5_blocks icon caret-down icon close icon d-p icon dot icon dots-column icon dots-nine-01 icon dots-trio icon facebook icon fast-forward icon forward icon hamburger-cross icon hamburger icon instagram icon letter icon link icon linkedin icon mail icon pattern-dots-white icon pattern-dots icon pattern-smile-white icon pattern-smile icon pattern-wave-white icon pattern-wave icon pattern-zig-white icon pattern-zig icon pause-button icon pink-waves icon play-button icon rewind icon search icon smile-column icon smile-trio icon squares icon twitter icon wave-column icon waves-citrine-line icon waves-citrine-square icon waves-rect icon waves icon youtube icon zig-line-pink icon zig-line icon zig-square icon