Revitalising a family-run pharmacy for the wellness era

What we did:
Customer Research & Profiling, Experience Strategy & Ideation, Brand Strategy, Brand Positioning, Brand Naming, Brand Identity Design, Communications Design, Customer Journey Mapping, Retail Design from boutique to flagship, Retail Flagship Design, Packaging Design, Brand Collateral

The challenge

For over 50 years, family-run CH Chemists had been an indispensable part of the Tralee community. However, in order to become future-fit, the brand needed to evolve in response to the booming wellness and beauty sectors as well as changes in consumer behaviour. The independent retailer had always stood for expertise and experience with its knowledgeable staff, in-store workshops and events; it just needed new brand tools to reflect this.

CH brand facade

Our approach & solution

We gained insight into the brand, customer and competition, and defined a new direction, and how it’s experienced in person. We highlighted the need to engage inquisitive shoppers wishing to browse whilst also appealing to mission-driven customers looking for convenience. The opportunity became to position CH as a host brand, bringing together the best in beauty, health & wellness under one roof.

Key insight: The path to wellness is not just about the best brands and latest health advice, it’s about holistic, personal guidance from a trusted, local partner invested in your wellbeing.

We revitalised the brand with a new identity, communications, gift packaging and store concept – the ‘Live Well Marketplace’. We dropped ‘Chemists’ from the name and created identities for the Beauty, Pharmacy and Opticians departments to communicate the brand's offer. Warm and full of personality, the design language is worlds away from the clinical feel of a pharmacy and brings to life the welcoming and knowledgeable attributes of the brand.

Strategic shift: From local chemist to health & beauty host for the community’s wellbeing.

What our client says

We take pride in the fact that we are an independent family-run store in the heart of Tralee town. The new CH experience is the best possible store for our dedicated staff and customers.” Peter Harty
Co-Owner, CH

Let's make something great together. Contact us to start the ball rolling.

Get in touch today:

5–8 Hardwick Street

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