After 12 years as an iconic destination on the King’s Road, The Shop at Bluebird has relocated to the historic Carriage Hall on Floral Street, Covent Garden and unveiled a 15,000 sqft flagship that embodies the brand’s whimsical, expressive, free-spirited identity. A carefully selected edit of artwork, design, premium fashion and beauty unfolds across this 19th century coach house, completed by a rooftop terrace and restaurant.
Covent Garden, London, UK
Part concept store, part cabinet of curiosity, The Shop at Bluebird was launched by Jigsaw founders John and Belle Robinson in 2005, and is a one-stop shop for fashion, art, beauty, homeware and more.
Statement design and objets d’art similarly express the brand’s creative, eclectic spirit, combining found antique furniture with pieces rehomed from the King’s Road location. The design is respectful of the Grade II-listed architecture, refurbished by KPF, offering an artful blend of heritage and modernity. The team has highlighted original features such as beautiful wooden beams and brickwork, as well as adding equestrian details, and carriage wheel motifs in a nod to its former life as a coach house. A restaurant and roof terrace will open on the store’s top floor in summer 2018.
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