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After 12 years as an iconic destination on the King’s Road, The Shop at Bluebird has relocated to the historic Carriage Hall on Floral Street, Covent Garden and unveiled a 15,000 sqft flagship that embodies the brand’s whimsical, expressive, free-spirited identity. A carefully selected edit of artwork, design, premium fashion and beauty unfolds across this 19th century coach house, completed by a rooftop terrace and restaurant.

Where, When

Covent Garden, London, UK

About the client

Part concept store, part cabinet of curiosity, The Shop at Bluebird was launched by Jigsaw founders John and Belle Robinson in 2005, and is a one-stop shop for fashion, art, beauty, homeware and more.

A bit more detail

Delivering a sense of wonder and anticipation to wow experience-hungry customers, the space has been designed to gradually reveal its theatrical interior and Instagrammable moments. A glass-topped atrium, designed by Kohn Pedersen Fox Associates (KPF), encircled with three galleried floors, awaits at the heart of the store. Flooded with natural light, it evokes an open-air courtyard feel. Lush hanging baskets cascade onto the foliage on the ground. The showstopping centrepiece of the atrium is a bespoke icosahedron installation of 20 mirrored faces that reflect and distort the surroundings. The main staircase also has a reflective underside, as if floating among the greenery.


Statement design and objets d’art similarly express the brand’s creative, eclectic spirit, combining found antique furniture with pieces rehomed from the King’s Road location. The design is respectful of the Grade II-listed architecture, refurbished by KPF, offering an artful blend of heritage and modernity. The team has highlighted original features such as beautiful wooden beams and brickwork, as well as adding equestrian details, and carriage wheel motifs in a nod to its former life as a coach house. A restaurant and roof terrace will open on the store’s top floor in summer 2018.

The Shop at Bluebird has long been a hub of creativity, and in our new Carriage Hall home, we’ll be bringing our unexpected fashion, art, and beauty finds to a truly unique store setting
Claire Miles, Head of The Shop at Bluebird

More projects

5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117

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