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We were briefed to create a new concept store for Jigsaw, where consumers would wish to linger; a space where culture, hospitality and style converge. Moving into a Queen Anne building just off Oxford Street, the flagship would bring some of east London’s creativity and vibrancy to the West End, contributing to the regeneration of this part of Mayfair.

Where, When

Duke Street, London; May 2014

About the client

British clothing retailer Jigsaw has long been associated with eclectic style and championing up-and-coming creatives. Our work on its ambitious London flagship spanned interior design, identity design, packaging, print collateral, environmental graphics, signage and sourcing artists.

A bit more detail

More than a transactional space, the Jigsaw Duke Street Emporium is a multifaceted lifestyle destination combining installations by emerging artists, a café operated by Fernandez & Wells, and a shop-in-shop from design-led boutique The Shop at Bluebird (co-owned by the Jigsaw Group), along with the full line of collections.


The design embraces the existing brick-lined architecture and intriguing layout, with plenty of nooks and spaces within spaces instead of a 'white box' approach. Brand personality is expressed through the carefully curated selection of art, books and salvaged vintage furniture.

More projects

5-8 Hardwick Street London EC1R 4RG - UK

+44 (0)20 7837 7117

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