Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Lottie, Paul, Ed and and David W for this week’s contributions.
Mother’s Day is set to become Mother’s Month at Walmart, as a way of ‘recognising the challenging year many will have experienced due to the pandemic.’ https://bit.ly/2RyvLEH
IKEA launches its buy-back and resale scheme, showing a big move to a more sustainable model. Their spokesperson said of this initiative, "We are not saying that we have all the answers. But small actions can make a difference." https://bbc.in/3vMprs2
Great news for all Eataly fans, their first UK location has just opened in London. One to experience in person, as soon as we can. https://bit.ly/3h6qVti
Interesting article from Frame discussing future visions for auto retail – less about ownership and more about connecting a brand with its community; how, when, and where they want. https://bit.ly/3xT1CR8
Dove tackling the issue of real beauty standards with this ‘Reverse Selfie’ campaign, highlighting the damage caused by heavily edited selfies. https://bit.ly/2QXQ12O
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
