At the Mapic Awards last week, our store design for Primark’s US debut in Boston won Best Fashion & Footwear Retail Concept.
The store occupies the iconic Burnham Building, formerly home to the city’s much-loved department store Filene’s, and our design incorporates respectful references throughout. We played a strategic role in this project, applying the brand in a new territory with limited recognition, ensuring clear expression of fashion and value for the brand.
Taking place in Cannes, France the Mapic Awards is a competition that rewards excellence, innovation and creativity in the retail real estate industry.
Well done to everyone involved in the project!
Keith Ware is once again judging at the VMRD Awards.