Our work with fashion brand Oasis continues with the opening of its first-ever airport store in Stansted.
Totalling 1,200sqft, we transformed our ‘House of Oasis’ concept to become a ‘House in the Sky’ for this very special and unique flagship.
Quirky cloud backdrops welcome customers on board to explore the brand’s must-haves (with a focus on swimwear, holiday fashion and a new range of accessories including passport holders and luggage tags), while a cash desk resembling stacked suitcases further sets the scene.
Aeroplane-style seating with Oasis-appropriate upholstery forms the customer waiting area where shoppers are encouraged to take a selfie in the ‘aeroplane’ using one of the polaroid cameras provided – this can be pinned up on the photo wall or taken away as a keepsake. An animated video, linked to the time of day, plays across the porthole windows behind the seats with handbag-accessorised geese and a parachuting fox taking starring roles.
The generous dressing room encourages girls to shop together for their trip away, while the 360 bespoke cloud wallpaper and mirror wall gives shoppers the sensation of stepping outside the plane.
Hash Ladha, Oasis COO, comments; “In addition to our extensive, multi-million pound refit programme across the country, we are delighted to be launching a flagship store at Stansted Airport. Offering a fantastic holiday collection all the year round, the House in the Sky store fit includes many unique elements that give our customers a complete shopping experience ensuring they start their holiday with a smile.”
Congratulations to our client Next, on their recent 40th anniversary.