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New Look workplace

A brand new look for a head office space.

Dalziel & Pow
By Dalziel & Pow
Posted 02. 04. 2024
Industrial office space for New L Ook with bright touches of colour

It is important for retailers to stand out from the crowd with an identifiable brand on the high street, however, to be an all-encompassing brand, how they show up in their workplace is just as important.

Personal touches for New Look in Whitechapel

We had the opportunity to partner with New Look to bring the brand to life in their new head office location in the Hickman Building, Whitechapel, London with an iconic brand overlay of key finishes, feature furnishings, brand TOV, and messaging. The 24,000 sqft workspace stretches across two floors and has been carefully crafted to support more collaborative working and creating energising moments on your journey.

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A bold brand statement brought to life with the use of colour, and a celebration of pattern as a nod towards New Look’s iconic heritage. The overall concept portrays an iconic and fun environment whilst still achieving a comfortable and inviting setting where New Look’s sustainable KIND story is interwoven into the fashion journey through careful finish, material, and furnishing choices.

Teapoint at New Looks new office space

Thanks to Morgan Lovell, the lead architect on this project, for the images.

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