To celebrate the launch of its new DOTS product, Lego have collaborated with artist Camille Walala on the House of DOTS, a colourful, interactive pop-up. Located just around the corner from us in King's Cross' Coal Drops Yard, we decided to drop in.
Made up of eight shipping containers, the house contains five rooms that are completely covered in DOTS and Walala's distinctive patterns and colours. Visitors enter into the living room where the walls, floors and furnishings feature the new product.
Guests then make their way into the kitchen where they can sit down at the table to customise their own bracelet.
Each guest is given a goodie bag and a container which they're welcome to fill with extra DOTS to finish off or alter their creations at home.
Upstairs is the bedroom, featuring more bright patterns and a space to customise your own DOTS tile.
The bathroom includes a ball pit jacuzzi, of course.
The pop-up ends with a neon disco room and a slide to make your way down.
By facing up to some hard industry truths and focussing on uncovering and communicating authentic USPs to audiences, we believe beauty brands will be able to connect in deeper, more meaningful ways.
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