LC Waikiki: global expansion

We’re pleased to announce our appointment to design a new store concept for Turkey’s most loved fashion brand, LC Waikiki.

Aspiring to be a brand for the entire family, LC Waikiki offers products suitable for every style, budget and location. Adopting the philosophy, ‘Everyone deserves to dress well’, it offers high quality apparel at affordable prices across more than 600 stores.

We’ve been working with LC Waikiki since 2014. Drawing on the company’s family values while adopting a modern and contemporary outlook, this new concept will create the template for global expansion. Elements of the concept are currently being tested, with a full trial due later this summer. More details soon.