Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to David W and Paul for this week's contributions.
JD.com is open a 42,000sqm ‘JD Mall' over 5 floors, with 11 experience zones and 29 product interaction zones, including an audio experience area, and drone-testing space, all to create 'a multi-scenario and fun space for customers'. https://bit.ly/3tZLYlI
Article in Frame discussing recent innovations in drive-thru models, brought about by the pandemic, but also considering the challenges of convenience vs experience, alongside potential environmental pushback.https://bit.ly/3ABj2D8
The latest ‘Everyday Experiments’ from the Ikea X Space 10 collaboration aims to take people ‘beyond their home without leaving it’, and among the ideas is turning your living room into St Paul’s Cathedral and an AR app that fills your home with flowers. https://bit.ly/3EGmf6R
We’ve already shared the news on The Hyundai by Lotte - Seoul’s largest department store - opening earlier this year but their online presence is worth a visit, as it introduces so much about the space’s approach and vision. Great to see places sharing more of their story to connect with their audiences. https://bit.ly/3kvZIRV
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
