Issue 30

For all you IKEA meatball lovers, IKEA has created a grab-and-go 'Swedish Bistro' convenience offer at one of their stores in Singapore. It’s an interesting new initiative and one we think we’ll see more of. https://bit.ly/3CeeTp5

We’re loving APC’s most recent opening – the Café A.P.C. in Lotte department store in Hwaseong, Korea. It’s not just a place to relax while shopping, but also a hybrid format that stocks select items from the brand’s collections. https://bit.ly/3hw2ftw

Skoda has created a virtual showroom on Amazon Fire that enables people to view cars on their TV. It’s interesting to see in-home or on-the-move hybrid experiences that engage people on whatever platform or channel feels most appropriate at any given time. https://bit.ly/3A9WKbn

A new collaboration sees Spotify partnering with Delta Airlines to take over their in-flight audio entertainment section, providing access to curated and free content. It’s a great partnership that works for both brands whilst also providing an improved in-flight experience. https://bit.ly/3hvl93C

Lastly, developers have opened an independent community department store in Bournemouth called Bobby & Co. The store boasts an eclectic offer including an art gallery, microbrewery, smokery, a food hall for dogs, and a market hall for local producers. Read more in this Guardian article this future view of retail. https://bit.ly/3lllwiy