Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Michelle, Celine, Mick, and David for this week’s contributions.
Hear from H&M’s Head of Sustainability about how and why this brand has ‘a responsibility to lead on green issues’ and their aims to create an industry-wide shift - https://bit.ly/33UdLaS
Burberry is again using mixed reality with a series of pop-ups to celebrate the brand’s signature Olympia bag, as brands continue to explore the relationship between physical and digital experiences - https://bit.ly/3u1ue7U
And this Gucci and Roblox partnership sees another merging of virtual and IRL experiences, alongside a further example of fashion and gaming collaborating -https://bit.ly/3bA4dG7
Frame discusses how retail landlords should support today’s accelerating entrepreneurship, and the benefits of giving start-up brands better access to flexible and temporary spaces - https://bit.ly/3hDsbnV
And lastly, just when it was all getting a bit serious, Nike's new campaign encourages those who 'suck' at sport. Think we can all appreciate the reality of this right now - https://bit.ly/3oxdRyU
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
