Welcome to our weekly edition of The Briefing, sharing innovations, news, and insights that have caught our eye. Thanks to Michelle, Paul, Tina, and Matt for this week’s contributions.
AllotMe is an Airbnb-style platform for gardens; a way to connect would-be gardeners with homeowners with garden space to spare – https://bit.ly/3z19IYD
IKEA is to open a new store in Copenhagen complete with a roof-top park. Opening in 2023 the park will ‘give back a green lounge to the local community’ – https://bit.ly/3vLp5Cu
Lancôme has partnered with Wilkins Avenue AR to create a 4-minute immersive experience in Paris. Donning a headset, customers climb aboard a flower delivery truck and get transported to rose fields in Grasse, France – https://bit.ly/3pku6zB
Frame reports that the hospitality industry is being shaped by an increase in pet ownership during the pandemic. As restrictions ease, these new pet parents don’t want to leave their new companions at home – https://bit.ly/3yUtLbj
Lastly, in a similar move to Amazon, American Express have opened a till-free store in a Brooklyn sports arena. Customers ‘tap in’ and are charged automatically by the weight of goods selected – https://bit.ly/2Rjm0dR
Let us know below what you think and any others you’ve seen this week that are worth sharing - get in touch.
