India Mahdavi’s store design for REDValentino

Following (or maybe rather setting) the trend for pink interiors, and staying faithful to her love for tactile materials, the Paris-based designer India Mahdavi redesigned two boutiques for REDValentino – the first in Rome, and most recently one in London, which opened in September.

The interior, as explained by the store assistant, was inspired by “candies and the 70s”. The first flagship store REDValentino has opened in London is dedicated to both ready-to-wear and RED V accessories. Soft padded walls, gold details, India’s signature chairs and a patterned floor made of stones in white, yellow and pink tones give the interior an incredibly feminine touch and feel of intimacy. It’s definitely a worth-seeing piece of design.