We're speaking at InCosmetics Asia

We're excited to announce that we are speaking at this year's InCosmetics Asia event, taking place in Bangkok from 3rd-5th November.

Our Associate Director of Creative Strategy, Michelle Bower, will be sharing her insights on how the role of fragrance should be rethought in order to elevate the sensorial brand experience and have a meaningful impact on customer’s lives.

Beyond the perfume bottle: rethinking the role of fragrance in customers' lives

Harness the power of scent in a contactless world. From reassuringly hygienic to brand signature scents and full-blown sensory hedonism, we’ll be exploring the role that fragrance can play in enhancing the brand experience

Discover the commercial role of fragrance to attract and retain values-driven audiences and redefine what modern luxury means to them.

Position your product and brand to have a meaningful, sensorial role in your customers’ lives by better understanding their needs and thinking holistically about your total brand experience.

Michelle will share lessons from global brand experiences in beauty, lifestyle and luxury as well as reveal what we can learn from out-of-sector innovation to help brands create engaging and sensorial customer experiences.