Dalziel & Pow at EuroShop 2020

We were back in Düsseldorf for EuroShop, the world’s largest trade fair for the retail industry and its partners.

For our stand this year, we wanted to showcase the breadth of what we do in an interactive and engaging way. We created different coloured postcards detailing our four areas of expertise: Strategy & Transformation, Branding & Communications, Digital Experience and Brand Environments. Visitors to our stand could take a postcard and slot it into a card reader we built, triggering a projection outlining how we can help and sharing examples of our work.

We also had the opportunity to speak at the event. Our Creative Director, David Dalziel, gave a talk on ‘How to build an engaging brand in the new era of experience’, sharing our six pillar framework that brands need to deliver on in order to thrive today. Our Development Director, Alastair Kean, discussed why brands need to be bold and shake things up in ‘Why creativity is the new consistency’.