Creating Volkswagen’s first retail store

We’ve been working with German car manufacturer Volkswagen on their first retail concept. The showroom is set to open in the Bullring, Birmingham on July 7th.

A clear focus on meeting customers’ changing needs was central in the design and development of the store. We wanted to create an experience that made the process of buying and owning a car as easy and straightforward as possible – the result is a unique lifestyle design.

More details to follow.