I help our clients define what to do next in a challenging brand landscape with rapidly shifting consumer mindsets. I’m a people person and always put the customer at the heart of any challenge, crafting strategies and experiences inspired by insights, trends & culture, in collaboration with our design teams.

After starting my career path as an interior architect, I then completed a Master's in Brands, Communication & Culture. I love that my role now enables me to combine left and right brain; and my passion for design and architecture with a commercial, but consumer-centric, brand approach.