EN | 上海

We were briefed to create a new brand identity and store design that combined TM Lewin’s heritage with a contemporary edge reflecting today’s market. TM Lewin’s product sells on price, with no compromise on quality and now this quality is reflected within the brand and store design. The use of a neutral and natural material palette sits alongside a rich brand identity, reinforcing the bridge between traditional and contemporary. The identity and store concept have been rolled out across the estate and the business has opened more sites and is looking to expand overseas.