The Locker Room
In a marketplace where jaded shoppers need to be inspired with something new and fresh, Foot Locker’s new brand does just that. The Locker Room delivers the power of a global brand with the attention to detail of the independent, with service at the heart of the offer. The offer extends from Foot Locker’s core strength in footwear to include apparel and accessories for football, gym training and running, children’s and American sports. Zoning in the store is crucial to aid navigation and highlight the breadth of the offer. Photographic banners break up the space to clearly segment the product and create interest. Service is an integral differentiator here with more space than normally afforded to footwear seating and generous changing rooms. Adjacent to the cash desk, a community sports zone will feature local sports clubs, events and interactive terminals under the banner of ‘Be Connected… Be Involved’. A point of contact for the local enthusiast to make real connections with the community. We created the identity, communications and store interior… the total brand experience.
Project testimonial
“In every way that you might care to mention an improvement on a standard Foot Locker. ”
