Shasa
We were appointed by Shasa to redesign their brand identity and design a new store concept, to accelerate the growth of their fashion offer across the USA. Shasa launched the new retail identity with the opening of two new stores in Houston and Austin, Texas. We designed all packaging and communications to carry the new identity and also the new Shasa website.
The concept is bold and distinctive, in high contrast monochromes, with flashes of bright colour and soft gold metallics. The architecture is strong, using the full scope of the available height to create a dramatic void in the centre of each store. The double-height space is lined with an illustration, which reinforces the brand’s fashion attitude. The scale and confidence here create a department store feel, with an intriguing shop-in-shop approach to the space.
The graphic identity builds on Shasa’s previous identity, creating a lower case logo, which is young, fresh and fashionable, in combinations of black, white, gold and magenta. The new Texas stores mark the start of a roll-out which will expand across the USA and Mexico.
Project testimonial
“The scale and confidence creates a department store feel... with an intriguing shop-in-shop approach to the space.”
