Oasis
We have designed a new flagship store in London’s West End, which acts as a prominent showcase for the Oasis brand. The store uses the two floors to create a feeling of ‘night and day’, with moving stage lamps that enable the mood to change from day to day and season to season. The ground floor offers a bright and fresh look and feel, in a textural white box that lets the clothes provide the spark. The upper floor is altogether more moody and theatrical, with dark ceilings and high contrasts. This store is more of a showroom than an accessible stockroom; it provides a ‘modern boutique’ experience that builds on the brand personality, to really engage and inspire the Oasis customer. Digital technology is at the heart of the shopping experience; the store aims to provide the best customer service on the high street. A suite of iPads, equipped to handle transactions, outnumber fixed tills and allow customers to flick through the brand’s latest online look-book. Further mobile point-of-sale innovations will be introduced in the store over the coming months. The new design concept will be rolled out to the Oasis store in Westfield Stratford City, scheduled to open in spring 2012.
Project testimonial
“... a brand new flagship store which we believe introduces a new kind of shopping experience.”
