Next Home
As part of our continuing work with Next, we have launched a new concept for their standalone Home stores. The recent opening in Cambridge introduces a number of new and refined treatments, updating the current successful Home scheme and developing a more contemporary and architectural feel. The store is set as a neutral backdrop, with a reduced range of finishes, and reflects the recent progress made in Next’s fashion stores.
Next Fashion’s natural stone treatment has been adopted, but uses a dark silver tile to create a new identity, recognisable as Next Home. New high level 3D script signage and development of the existing icon graphics throughout the store help the customer navigate the different departments, and add a touch of style. We have adopted a more relaxed and friendly tone of brand voice, which is in keeping with the lifestyle graphics and the new department names. Room sets have seen development through screen dividers and display units which, combined with the pale oak timber flooring and illuminated pelmet, add a level of sophistication to the room set offer. This work has taken the brand into a more premium visual identity, raising the brand’s perception and creating a store that is easier to shop.
Project testimonial
“The outcome is a store that is the best in its class and leaves the others in its wake.”
