Mothercare
With a 50 year heritage, Mothercare has a reputation for understanding the expectant or new parent and aims to provide everything they might need within a single store environment. Our new concept creates a welcoming and calming atmosphere, encouraging dwell time and circulation, and promoting the specialist product on offer.
Neutral tones and oak give the space a more domestic feel, with a fresh highlight of colour adding a contemporary edge. Playful illustrations work their way over the walls and ceiling, engaging and entertaining the young visitors. The introduction of room sets reinforces the nursery offer, with explanatory graphics elaborating on further ranges available. Feeding and changing facilities have been enhanced and Maternity now feels like a more considered and fashionable department, with new treatments and seasonal photography. The overall effect unifies the brand, while clearly segmenting their broad and diverse offer.
