John Lewis Electronics
John Lewis has introduced a number of new initiatives at Stratford, including the official launch of their new consumer electronics department – showcasing their authority here with improved service, presentation, range and promotional opportunities. The concept creates a very fresh and crisp presentation of brands and range, giving the area real contemporary appeal, whilst fitting very comfortably into the John Lewis framework. Natural and homogeneous materials are used throughout the concept, to create a warm contemporary environment that is innovative, with a domestic feel, complementing the way technology should be perceived in a modern home. At the centre of the department is the Hub, which serves as a destination for arriving customers, showcasing the latest products and promotions. This is designed to be a flexible promotional space that will change throughout the year, inspiring and engaging the customer. Tabletop presentation dominates the floor, and dense, efficient wall presentation showcases the accessories and add-ons so valuable in this sector.