Fitriani
Luxury womenswear boutique Fitriani, on Beauchamp Place, London, offers limited edition dresses and a bespoke service for unique one-off pieces. We were approached to refresh the store environment and create photographic campaigns for 2011, as part of the brand repositioning.
Fitriani’s signature embellishment and embroidery details are echoed throughout the new scheme. Furniture and finishes are luxurious and opulent, from upholstered chairs, to plush rugs threaded with silk and embossed wall coverings. We introduced a generous greeting area and enlarged and refreshed dressing rooms. Satin organza curtains are draped floor to ceiling, providing a neutral elegant backdrop to the collections.
The new concept showcases Fitriani’s ever evolving range, whilst adding to the exclusivity of the boutique by offering an intriguing glimpse inside to passers by, of garments being created. The new design reflects Fitriani’s delicate feminine style and enhances the intimate and indulgent experience.
