Early Learning Centre
Our refresh of ELC, first launched in London this spring, sets to re-establish the credentials of this well-established brand, with a new environment that encourages children to learn through play. The brand values are brought to life in a vibrant and contemporary new concept. It’s tidy without being sterile, easy to shop but remains casual and friendly. At the heart of the store a new destination, ‘It’s Playtime’, has been introduced. With low-level shelving, soft seating, a dress-up box and wobbly mirrors, it’s a designated space for play. Animal characters create a playful family of fixtures, showcasing the product and adding humour to the store.
