Bernard Weatherill
We designed a new brand identity, store environment and brand communications for Savile Row country and equestrian bespoke tailor, Bernard Weatherill. Our work builds on the strength of the brand’s heritage, underlining its ‘By Royal Appointment’ position.
The store is divided into clear zones internally – menswear, womenswear and accessories – with a very generous fitting area towards the back of the store, for bespoke tailoring. The new environment creates a distinctive identity for the brand, combining traditional vintage shopfittings in a clean and contemporary space. Strong colour, eclectic furniture and premium materials are used, to create a unique home for the brand.
Premium packaging reinforces the Bernard Weatherill heritage, with traditional print techniques used on exquisite materials, and the new photographic style elevates the brand position even further, being used across lookbooks, web and advertising.
